Belove Shop in the Village at Winona


Bel Kai was established in 2006

by Whitney Wright, and began as an online custom jewelry studio. It fulfilled Whitney’s longing to create, as well as her desire to own a business that would allow her to stay at home with her little ones. She was inspired to create a collection of unique, beautiful and simple images sealed in sterling silver settings. Requests for custom & personalized necklaces quickly followed.

Serving loyal customers, non-profits, musicians, artists

Eight years later, the bulk of the business has been built around the idea of creating something unique for not only loyal customers, but also as gifts & fundraisers for non-profits & organizations, or to support local musicians and artists by featuring their designs in our collection of jewelry. You can see a sampling of some custom work here. The opportunity to create pretty things that have also become keepsakes with special meaning has become our greatest joy.

Crazy in love

In 2011, Whitney met her now husband, Luke Wright, founder and CEO of MudLOVE. Their connection began through their businesses; they were madly inspired by each other - and it didn't take long to fall crazy in love. Since their marriage in 2013, Bel Kai and MudLOVE have merged in a brick & mortar shop in the Village at Winona in Winona Lake, Indiana. The shop is called Belove. This space was used as Bel Kai’s studio space for over a year before moving into downtown Warsaw, IN where a small yet creative and passionate team of people make all of our jewelry, for sale online & at Belove.

Be inspired

We're so glad you're here. We invite you to stick around and take a look at our collection of pretty things and be inspired! Here’s a great place to start: Whitney’s favorites.

Come see us

And if you're ever in Northern Indiana, please stop by our brick & mortar shop, Belove.
Located at:
The Village at Winona
804G Park Ave, Winona Lake, IN
(574) 453-1575
Open Monday - Thursday 10am - 6pm,
Friday - Saturday 10am - 7pm and Sunday 12pm - 4pm